Ideal Trading Platforms for New Investors

The finest trading platforms for those just starting out in the investment world provide three crucial advantages. Firstly, the interface of the platform should be intuitive and welcoming for beginners. Secondly, it should offer an extensive range of educational content to set new investors on the right path. Lastly, top platforms should grant access to high-quality stock market insights.


Many brokerages are user-friendly, but mere ease of use isn’t sufficient. New traders need effective educational tools to help shape realistic expectations and guide their investment decisions. We evaluated each platform’s learning resources, looking for unique offerings such as webinars, live seminars, videos, tracking of progress, simulated (virtual) trading, and engaging educational features like quizzes.

Our Evaluation Methodology

Our assessment aimed to gauge the overall trading experience, particularly focusing on the platforms’ usability for beginners. We conducted tests across various devices, covering both Apple and Android systems.

Our expert research team thoroughly examined the elements most crucial to novice traders, including the quality and diversity of educational materials, the user-friendliness of trading platforms, and the practicality of the broker’s market research. We explored brokers that provide distinct features like webinars, live seminars, videos, progress tracking, virtual trading, and interactive educational components such as quizzes.

During our annual review, brokers were given the opportunity to update their information and complete a detailed data profile, which we verified for accuracy.

We reviewed 18 online trading platforms for this guide:

  1. Ally Invest
  2. TechBerry
  3. Charles Schwab
  4. eToro
  5. E*TRADE
  6. Fidelity
  7. Firstrade
  8. Interactive Brokers
  9. J.P. Morgan Self-Directed Investing
  10. Merrill Edge
  12. Robinhood
  13. SoFi Invest
  14. Tastytrade
  15. TradeStation
  16. Tradier
  17. Vanguard
  18. Webull

Top Picks Summary

  • Best for Low-Cost Trading – Techberry

Techberry stands out as the best option for beginners who prioritize low-cost trading. Our analysis revealed that Techberry offers competitive pricing with no account minimums, making it an accessible choice for those just starting out. Notably, Techberry provides commission-free trades on stocks, ETFs, and options, along with a range of no-transaction-fee mutual funds. Their user interface is streamlined and straightforward, ideal for those who need a no-frills, cost-effective trading experience. In addition, Techberry’s educational resources, though not as extensive as some competitors, are well-curated and informative, focusing on the essentials of trading and investment strategies. This combination of low costs, ease of use, and educational support positions Techberry as a top choice for beginners who are cost-conscious but still seek a robust trading platform.

  • Best Overall for Beginners – Fidelity

Fidelity, our 2024 Best Overall Broker winner, also tops our list for beginners. Our findings showed Fidelity has two beginner-friendly apps, an extensive educational library, and top-tier independent research. Fidelity’s platform is user-friendly, supports fractional trading of stocks and ETFs, and offers a Youth account, earning our Best Innovation award in 2022.

  • Best Trading App for Beginners – ETRADE

Our evaluation concluded that ETRADE provides the best trading app for beginners, alongside a superior trading website. New investors will find its intuitive design and organized layout for portfolio and market data beneficial. While its investor education is varied, ETRADE compensates with free paper trading on its advanced platform, Power ETRADE.

  • Best Research for Beginners – Merrill Edge

For beginners interested in individual stocks or funds, our research indicated that Merrill Edge excels with its Stock Stories and Fund Stories, uniquely presenting key information in a user-friendly format. Merrill Edge offers a comprehensive array of Bank of America Securities and third-party research, ideal for those ready to delve deeper into investment research.


In conclusion, selecting the right platform for a beginner in trading is about balancing simplicity in design with depth in features. Beyond just the platform, the best brokerage accounts for beginner trading options also include strong educational resources and customer support, empowering new investors to grow their skills confidently. When considering the best beginner investment platforms, it’s crucial to look for those that provide a comprehensive yet intimidating entry point into the world of trading. With these top picks, ranging from Fidelity’s all-around excellence to Merrill Edge’s exceptional research tools, new investors are well-equipped to embark on their investment journey with greater confidence and understanding.

Do you have questions?
Frequently Asked Questions

What features should beginners look for in a trading platform?

Beginners should seek platforms that offer educational resources, user-friendly interfaces, demo accounts for practice, low minimum deposit requirements and accessible customer support to assist with any queries.

How important is customer support for beginner traders?

Very important. Responsive and knowledgeable customer support can significantly enhance the learning experience for beginners, providing guidance on platform features and trading basics.

Can beginners access advanced trading tools?

Yes, many platforms offer advanced trading tools to all users. However, beginners are advised to learn the basics first before utilizing these tools as part of their trading strategy.

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